Red Bull Class Action Lawsuit: $10 for Missing Wings

Red Bull Cans - Class Action Lawsuit Settlement - ChrisByrnes.comI know we’re all broke, but do the right thing: don’t make Red Bull pay if you didn’t buy. Red Bull agreed to settle a class action lawsuit and pay anyone $10 if they bought a Red Bull since 2002, and thought it would literally give them wings. There will be $13 million in funds available to pay claims.

The problem is that everyone and their brother is on social media sharing the link to file a claim, inferring you can do so without any proof or penalty for lying. Not many people are pointing out that if you file a claim without having met the class action lawsuit settlement terms, you are committing both perjury and fraud. And Red Bull can really clip your wings.

Here’s where to file the claim. UPDATE: Due to this class action lawsuit settlement announcement going viral after being publicized on every web site ever created, the claim form is down. You can email energydrinksettlement@gcginc.com and request a PDF claim form be sent to you. The claim web site reportedly received over 3 million hits in the first few minutes. By the way, do the math — if it’s truly already been 3 million people, then multiply that by $10 each. Red Bull is going to run out of money, which would likely mean a reduction in the payouts and not a court-ordered increase in the total settlement funds.

This may come as a shock to you, but the slogan “Red Bull Gives You Wings” is a big, fat lie. Red Bull will not make you sprout feathered appendages, turn you into Usain Bolt or grant you the mental prowess of Stephen Hawking. Shhh, shhh, we know this is hard to hear. But we’re going to get through it together.

The energy drink company recently agreed to pay consumers more than $13 million to settle a proposed U.S. class-action suit accusing the beverage maker of false advertising. Pending final court approval of the settlement, anyone who purchased at least one can of Red Bull between Jan. 1, 2002, and Oct. 3, 2014, is eligible to receive either $10 cash or $15 worth of Red Bull products. No proof of purchase is required.

Back in 2013, Red Bull drinker Benjamin Careathers filed a claim with the U.S. District Court of the Southern District of New York, alleging that the company had misrepresented the energy drink’s abilities to boost performance and reaction speed, according to beverage industry publication BevNet.

“Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price over a cup of coffee or other sources of caffeine,” the suit says.

“Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable,” the suit also says.

The settlement must first be approved for the company to proceed with the proposed payouts. The final approval hearing is scheduled for May 1, 2015.

Red Bull, despite agreeing to a settlement, says it did nothing wrong.

“Red Bull denies any and all wrongdoing or liability and maintains that its marketing and labeling have always been entirely truthful and accurate,” legal documents state.

The above text was originally printed in the Huffington Post.

2 thoughts on “Red Bull Class Action Lawsuit: $10 for Missing Wings

  • Pingback: New Study: Energy Drinks Contain Caffeine, Garbage, Cause Anxiety, Insomnia | The Red Rush Blog

  • October 11, 2014 at 12:29 pm
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    HI. THANKS FOR THIS ARTICLE. I WAS ABLE TO GET ON THE RED BULL SETTLEMENT WEB SITE AND I NOTICED ONE SECTION THAT YOU AND YOUR READERS MIGHT FIND INTERESTING. IT IS ABOUT HOW RED BULL HAS AGREED TO CHANGE THE WAY IT MARKETS ITS ENERGY DRINK. HERE IT IS.:

    “As part of the settlement relief, Red Bull has voluntarily updated its marketing materials and product labeling directed at United States consumers and, while Red Bull believes that its marketing and labelling have always been truthful and accurate, confirms that all future claims about the functional benefits of its Products will be medically and/or scientifically supported. Red Bull has also agreed to work with Plaintiffs’ counsel to work on a mechanism to prevent United States Red Bull purchasers from inadvertently accessing Red Bull’s foreign websites, which may contain different statements and representations than those found on Red Bull’s U.S. website and marketing materials. The parties have agreed, however, that Red Bull may sell off its existing supply of Products bearing the prior version of labels and older marketing materials until exhausted, but in no event later than September 1, 2014.”

    Reply

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